What is an educational video?
Educational videos are, in a nutshell, videos that can educate your audience. They are usually 2 minutes long (or more) and revolve around your audience’s specific pain points, and provide valuable information that helps them understand the solution.
By using educational videos, you can establish your company as an authority in your niche while turning your brand into a reliable resource to be revisited. Improved brand recognition, positioning, or ranking are just some of the great benefits of these types of animated videos.