What is a Social Media Video?
Video production for social media can involve a bit of everything depending on your strategy's needs — explainer, product, culture, testimonial videos...
What defines them is that they have to be carefully designed from the ground up to work within the platform they will be in.
Different social media platforms require specific technical details, like video length and aspect ratios (16:9, 1:1, 4:5, 9:16). Even the tone and feel of your piece can drastically affect how well it performs.
A great social media video production accounts for all of these things, and more!